Once upon a time, a self-professed marketing guru told you it’s really important that you optimize your site. Ladies and gentlemen, this is the Great Conversion Rate Optimization Fairy Tale. When all of the gurus are all preaching the same optimizations, and all of your competitors are listening to them, how are you supposed to stand out? The Classic Conversion Rate Optimization Test is Silly How is everyone getting it so wrong? Primarily, if you’re singing the same song as everyone else, you can really never be anything more than average.
Everything you’ve learned about conversion rate optimization is a bit like that: shiny and pretty on the surface, but seriously lacking in substance. Underneath that fluffy suit there was just a sweaty unshaven guy. Learning that the experts you’ve been listening to all along are wrong is a bit like learning for the first time as a kid that mascots aren’t real. Let’s get started, but first: Is your conversion rate higher or lower than average in your industry?įind out with our conversion rate benchmarks Conversion Rate Optimization: The Conventional Wisdom
But the way you’re going to get there is totally counter to typical conversion rate optimization wisdom. What do they have that you don’t? Believe it or not, there isn’t much standing between you and conversion rates double or triple what you’re seeing today. Through our analysis of this massive amount of data on landing pages and conversion rates, we were able to identify some common traits of the top converting landing pages. Do you want to be average, or do you want your account to perform exponentially better than others in your industry? We recently analyzed thousands of Google Ads (formerly known as AdWords) accounts with a combined $3 billion in annual spend and discovered that some advertisers are converting at rates two or three times the average. Ideally, you want to break into the top 10% - these are the landing pages with conversion rates of 11.45% or higher. Conversion is a key element in your paid search strategy after all, if you’re not actually turning lookers into buyers at a high rate, what are you advertising for? Conversion rate optimization enables you to maximize every cent of your PPC spend by finding that sweet spot that convinces the maximum percentage of your prospects to take action.īut what is a good conversion rate? If you’re already achieving 3%, 5% or even 10% conversion rates, is that as high as you’re going to go? But what is a good conversion rate? Across industries, the average landing page conversion rate was 2.35%, yet the top 25% are converting at 5.31% or higher.
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